From $0 to $15,000/mo MRR in 60 Days: The Kaelan Protocol
Executive Summary
Kaelan entered our ecosystem with a high-value skill set—strength coaching for wrestlers—but zero digital infrastructure or predictable client acquisition. By implementing our multi-stage funnel protocol, we transitioned Kaelan from an offline presence to a high-ticket online consultancy generating $15,000 per month in just 8 weeks.
The Acquisition Infrastructure
We implemented a five-stage method designed for maximum nurturing and high-ticket conversion. Here is the exact flow we used to scale Kaelan's business.
Handraiser Ads
Indirect advertising pushing niche pain points to a 30km radius in Boca Raton.
Follow Ads
Retargeting high-engagers with profile visit content to build a long-term audience.
Direct Outreach
Conversational DMs focusing on specific issues identified in Stage 01/02.
YouTube Bridge
Sending authority-building training videos tailored to their specific problem.
Strategy Call
High-ticket close resulting in $15,000/mo MRR from a cold start.
Phase 1: Indirect Handraiser Advertising
Instead of direct "Buy My Coaching" ads which face high friction, we launched Indirect Handraiser Ads. These ads were designed to push a niche issue to a broad but geo-targeted audience (within 30km of Boca Raton).
- Targeting: Ages 24 - 48, localized to Boca Raton.
- Strategy: Sharing specific athlete pain points (recovery, explosive power, mat endurance).
- Optimization: We used the first 7 days to identify the high % of ICP engagers and moved to Stage 2.
Phase 2: The Social Nurture Loop
Once we identified the ICP, we hit them with Profile Visit Ads. These videos provided value and ended with a clear "Follow for more wrestling strength tips" CTA. This converted expensive ad traffic into long-term followers.
Direct Outreach (DMs)
Kaelan initiated conversations with new followers, focusing on the specific issues they highlighted from previous organic content engagement.
The YouTube Bridge
Instead of jumping to a call, we sent one of three curated YouTube videos that solved their specific problem. This built massive authority before a pitch was ever made.
Strategy Call & Close
By the time they booked a call, the prospect had seen the ad, followed Kaelan, and watched his YouTube training. This resulted in an incredibly high close rate, reaching $15,000/mo MRR starting from zero.
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